You may have noticed that I've been oh-so-slowly assessing my wardrobe over here. No, I'm not talking about going capsule, I'm referring to my branding—namely the visual guidelines I'm honing in on to represent my general aesthetic.
I've been in business now for almost eight years (!) and it was high-time to do a little evaluation on how my outward appearance has been and is reflecting my work. As I've certainly grown and matured since I started out, I really wanted my brand to reflect a more refined version of Four Hats Press. These are the steps I took to guide my decisions.
Define Brand Words
I began by pinpointing a few words that I want to define an experience with me. Through my process and products, I'm looking to invite you into a thoughtful consideration of how tangible paper items can help us tell and preserve our memories and moments. To capture that, I arrived at these four words:
Create a Digital Pin Board
Next, I created a Pinterest board with inspiring images. I didn't think much, just added things that made me feel the things above. I pinned pictures of living rooms, cozy fireplaces, gallery walls, antique tools and cooking utensils, richly-hued paint colors and ribbons, wildflowers, and banquet tables.
Sum It Up
I took a little time to think through how I could describe the mood of the images if I were to put them in words.
Four Hats Press is like a hospitable invitation to my home, to my table—complete with a beautiful an slooooow meal with artisan fare, good wine, quality conversation in an intentionally well-designed environment.
Dress It Up
The next step was super fun as I settled on a color palate that I felt really tells that story well. I've settled on a deep green, a lighter sage, a navy, and a blush. I went through my images and pulled out ones that loosely fit the color scheme. Things were starting to really come together! I love the way the colors played off each other and looked in combination. I'm so excited to be able to experiment more in this palate.
Tack it Up
And finally. I printed out some of the key images from my pin board and spent some time collecting paper samples, stamps, envelopes, ribbons, and other ephemera that aligned with the vision I was creating and physically pinned it up the wall beside my desk. I like the idea of having it nearby to my workspace as a reference for ongoing design-related decisions. If I'm creating something and am not sure if it'll be consistent with my brand, I can just take a quick look up and decide if it'd be at home among the things I've collected.
Revisit and Review
I loved taking my time through this process, allowing things to naturally evolve as I took time to really consider the core tenents of my business. The end goal was more than a website revamp, client process tweak, or new offereings. The focus turned out to be on my mission, my goals, and the steps I'm taking to meet them. At the beginning of the year, I asked myself:
Why am I setting out to do with Four Hats Press?
I've spent the last six months trying to answer this honestly. I truly want my services to be serving real people. I want to be able to provide small and big ways for you to really celebrate the things and people that make up your life. I want to get it all down on paper so that we can remember it, pass it on, share it.
I want to help you give your moments their proper place in history.